Best Free SEO Tools in 2021

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Why Do We Need to Use SEO Tool?

Best SEO tools let’s be having yah, so Best Free SEO tools are really useful whilst no SEO tool is ever going to do your work for you. There are some really important tools to have in your toolbox as a digital marketer.

Which can help you get more data that you might not otherwise see, and also do a lot of competitors snooping things like identifying which pages on your website are broken but also having a look at what your competitors are doing, how they’re building links, what sorts of content is performing best for them.

So whether you’re unloading your own website to see what sorts of errors might be holding your ranking back or whether you’re doing a little bit of competitive snooping and identifying what that link strategy is.

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How they’re Using Content to Generate Traffic?

Some of the tools that we’re gonna be looking at today can give you immense input, and show you a whole bunch of stuff that would take years to dig out otherwise. So first up, let’s look at some of the Best free SEO tools that pretty much every SEO or digital marketer needs in their toolbox.

Best Free SEO Tools

1. Google Search Console

The next tool which is an absolute must-have for every website owner is Google Search Console. Now Google Search Console or GSC has become way more useful for SEO over the last few years. And it has one massive advantage over the other tools in this video. And that massive advantage is that the data GoogleSearch Console gives you is measure data that comes directly from Google,i.e. this is that first-party data. That’s great because you know, that it’s accurate.

Best Free SEO Tools

Whereas some of the other tools that we’re looking at today are guesstimate data, they’re projections they’re based on small sample size or crawling or scraping or taking data from looking at how people are using websites, you know that when you go into search console, that data is gonna be as close as Google will give you to being completely accurate. So you can pretty much rely on things like impressions and the number of clicks your site’s getting, as being accurate. Or you can use the Google search console, see all sorts of useful things like how many times your site is showing up in search, how many clicks it’s getting, and also the keywords that are driving clicks too.

Best Free SEO Tools

And you’ve got the really useful kind of basic stuff such as, how is Google able to crawl your site? How’s Google processing any schema on your site? And also are there any mobile issues? And of course, if you really wanna sleep well at night you can use the Google search console to find out if Google things, your website has been hacked or not. It just laughs a minute inside the search console, so these tools are great as the basics, and they’re really useful if you wanna analyze your own site in-depth analyze your competitors, but at a very surface level. But what about if you wanna take things up a notch, if you wanna find new opportunities, analyze different types of keywords, or most importantly, spy on your competitors,

2. Screaming Frog

Best Free SEO Tools

First up, Screaming Frog and that Screaming Frog is great for analyzing your website and finding technical SEO tweaks to make to improve your ranking. We’ve got other more detailed videos on that so I’m not gonna go too much into exactly how to use Screaming Frog, or in fact, any of these other tools in this video, but we primarily use Screaming Frog to perform site audits to tell us the sort of pages that might have issues with meta or pages being indexed that shouldn’t be.

3. Moz Domain Analysis

The next free SEO tool is Moz Domain Analysis. Now, this is a great way to get a free, fast overview of any particular website or authority. Moz Domain Authority or DA is pretty much industry standard recognition of a site or authority now that Google has removed its page rank number from the toolbar, and whilst its imperfect most DA is a very useful shortcut to understand how authoritative a site is in relation to other sites, whilst the data that the Moz Domain Analysis tool gives you is much more limited than some of the other tools that we’re gonna be looking at. If you just need a quick overview of how authoritative your site is or a competitor site, or you want to analyze how authoritative a publication might be, Moz DA is a pretty good place to start.

Best Paid SEO Tools And SEO Super Tools

The SEO super tools like SEMrush, Ahrefs, SpyFu, Serpstat, claim to do all sorts of things, awesome things. Showing you how much traffic each of those pages is getting and from which keyword, tracking that, and your ranking from particular devices from different locations over time. Now, a lot of people understandably get really obsessed about finding out how much traffic their competitor sites are getting, which leads us onto this topic of data. One of my personal bugbears inside the world of SEO is how people treat data as all the same.

How Accurate is the Data Inside These Best Paid SEO Tools And SEO Super Tools?

What you don’t wanna do is build an entire SEO strategy around the data in these super tools only to find out that it’s completely inaccurate and the strategies that you thought were working really well for your competitors, are actually doing absolutely nothing for them.

Top 5 Best SEO Tools Monthly Traffic

So I wanted to find out which of these super tools has the most accurate data, so I devised a little test to find out. So we decided to have each tool, tell us how much traffic they thought five different websites were getting from organic search. Now, these five websites, so all clients have Exposure Ninja so we’ve got access to their analytics and their search console. So we know exactly how much data they are getting from organic search, so we’re basically putting up the tools against the measure data to see which one is closest.

Now we chose these five sites based on a couple of different factors. Firstly, we wanted to choose a mixture of UK and US sites. And then secondly we wanted to choose sites with different amounts of traffic. Some of the sites that we’re gonna be looking at are much newer, so they have lower traffic volume, but some of them are more established and have larger traffic volume. Now all of these fit into the smaller, medium-sized business category. We’re not looking at sites like Facebook here because most of the people who are watching this video and considering these tools are gonna be in that smaller, medium-sized business category. So whilst it’s much easier to have accurate estimate data for huge massive sites with millions and millions of visits each month, we wanted to focus this test on smaller sites that were getting four, five, or six figures of monthly organic traffic. Now because these are all clients of Exposure Ninja and I’m not gonna share the website URL with you, but I will share that data.